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CRM to optimize customer relationships

An effective customer relationship management (CRM) system is an indispensable tool for every company, especially SMEs. With a tailor-made CRM, companies improve their customer relationships and optimize all sales business processes. Find out what low-code CRM is and why SMEs need individual CRM solutions

What is CRM?

CRM refers to a digital solution for customer relationship management or customer relationship management (CRM). This allows companies to centrally manage and use all information about their customers and prospects. This includes contact details and demographic characteristics as well as recording of all interactions: telephone calls, e-mail traffic, offers, etc. The aim is to provide a comprehensive view of the customer relationship. This makes a CRM system an essential tool for customer service, sales and marketing teams

Benefits of low-code CRM for midsize companies

With low-code CRM, companies can create an individual, tailor-made CRM solution that is tailored exactly to their needs. This allows you to centrally manage exactly the information about customers and prospects that are required Master data, offers, orders, payments, etc. Thanks to low-code technologies, adapting, developing and creating new functions is quick and easy - companies can create their own business application in just a few steps. Even complex projects are implemented quickly, often in just a few weeks.


How medium-sized companies improve their customer relationships with low-code CRM

A customer-focused company knows that customer relationships are at the heart of their business. To be successful, they must always know what their customers want and need. A low-code custom CRM is the best solution for companies that want to improve their customer experience. With a low-code CRM, you can automate your customer acquisition and lead management, create offers quickly, and personalize marketing campaigns.