Angeles Galbis
Senior Content Marketing Managerin
Last updated on
12.3.25
News
Low-code CRM: The future of customer relationship management is Ninox CRM
8
min
Table of contents
Customer relationships are at the heart of a successful company — yet traditional CRM systems often prove to be inflexible and time-consuming. Many companies reach their limits, especially when quick adjustments are required.
The solution? Low-code CRM platforms. They make it possible to create individual CRM solutions with minimal programming effort and to flexibly adapt them to changing business requirements. Less dependence on IT, more efficiency in customer management — a combination that makes companies future-proof.
In this article, you will learn how digital customer management optimizes processes, the advantages of low-code CRM and why it is often superior to traditional systems.
Why digital customer management offers benefits
In digital customer management, analog processes are converted into digital ones. For example, handwritten customer records are being replaced by a digital database in which all relevant information is stored centrally and is easily retrievable. Through this digitization, processes, data and team collaboration are bundled on a central platform — the CRM system. This leads to improved efficiency in customer management and at the same time optimizes customer relationships.
Since every employee has access to the same information at a central location, measures and offers can be better adapted to the customer's needs. This improves the overall customer experience. Digital customer management also ensures greater efficiency internally. By bundling the data, better decisions can be made. This sets the course for customer-oriented sales, marketing and service.
With the help of AI tools within the CRM system, forecasts can be made that enable you to make faster and more informed decisions. Every industry benefits from this, because regardless of which company you work for, the customer and their needs are always at the center. The use of digital media makes it easier to create personalized offers and to focus on what really counts: customer contact.
The new trend: low-code CRM and its benefits
Low-code platforms are changing the way companies manage their customer relationships. Traditional CRM systems are often rigid and require complex adjustments by IT experts. Low-code platforms offer a solution here: They make it possible CRM applications to create and flexibly adapt with minimal programming effort. As a result, companies can react more quickly to market changes, optimize workflows and better take individual customer needs into account.
The benefits at a glance:
- Easy implementation: CRM solutions can be created and adapted without in-depth programming knowledge. This speeds up implementation and reduces the need for IT resources.
- Quick iteration: Adjustments and expansions can be implemented without long development phases. Companies remain agile and can react directly to new requirements.
- Individual adjustments: Low-code platforms enable tailor-made CRM solutions that are tailored exactly to business requirements — without the restrictions of predefined standard software.
- flexibility: Thanks to modular structures, functions can be easily added or modified. Companies benefit from a solution that grows with their requirements.
- cost efficiency: Less development effort means lower costs. Companies can also reduce expensive external IT services.
- Optimized collaboration: Customer data is stored centrally and can be accessed by authorized employees at any time. This improves internal communication and prevents loss of information.
- personalization: With the help of individual customer profiles, targeted marketing strategies can be developed and sales processes optimized.
- Seamless integration: Low-code platforms are easy to connect with other systems, such as ERP or accounting software, to enable seamless data exchange.
These features make low-code platforms for CRM a future-proof solution for companies that want to make their customer management more efficient and flexible.
Standard CRM vs. low-code CRM: These are the differences
CRM systems are crucial for every company, as they systematize customer contact and thus optimize the customer relationship and the efficiency of concluding contracts. However, the requirements of a CRM are individual — depending on the industry, target group and company size. CRM systems are therefore an important application situation for low-code platforms.
Standard CRM systems offer the advantage that you don't have to worry about anything. Maintenance, updates and new functions are in the hands of the provider. But what is an advantage for some companies can also prove to be a disadvantage. With a standard CRM system, you are always bound by the limits and resources of the software provider. There is no room for custom features.
In contrast, low-code CRM platforms enable you to develop custom solutions that are tailored to your exact needs. You have control over the features and can expand or adjust them as needed. This gives you the flexibility you need to remain competitive in a dynamic market.
What is Ninox CRM?
Ninox CRM is a powerful, cloud-based low-code platform that allows you to efficiently manage your entire customer management cycle — from initial interaction to receipt of payment. You manage customer data centrally, process inquiries faster and optimize your sales processes. You can also create offers and invoices and monitor incoming payments directly in Ninox.
As a cloud-based solution, Ninox completely takes care of maintenance and updates for you — meaning you don't have to worry about technical maintenance. At the same time, you benefit from the high degree of adaptability of a low-code platform: Without programming knowledge, you can create individual workflows and adapt your CRM exactly to your needs.
Thanks to the open interfaces, you can easily integrate Ninox CRM into your existing IT infrastructure, for example with DATEV Unternehmen Online accounting software. This means that you always have up-to-date and consistent data, which you can clearly evaluate in configurable dashboards. This makes your customer management more efficient and transparent.
Why Ninox CRM
In contrast to existing CRM offerings, Ninox CRM is based entirely on low-code technology. The configuration and source code of the business logic are freely accessible and can be adapted and extended very easily. More than 150 Ninox partners are ready to help customers integrate into existing IT system landscapes.
Daniel Kronberger, CFO of Ninox, comments: “With Ninox CRM, we address common problems in SMEs: incomplete or outdated data due to interrupted digital process chains and isolated solutions. With Ninox CRM, companies can digitize core processes efficiently and across departments. ”
Our founder and managing director Frank Böhmer adds: “Instead of just talking about digitization, we deliver the solutions that SMEs really need — focused on what is necessary, flexible and efficient. Our unique low-code approach enables what off-the-shelf products cannot deliver: optimal coordination with the specific requirements of each individual company. "
Ninox CRM is an integral part of the company's product strategy. Frank Böhmer explains: “Ninox is already playing a central role for many SMEs that use our product to map business-critical processes. We are now developing Ninox into a modular platform for ERP solutions. ”
At Ninox, we remain true to our core principle of low-code development, so that customers and partners can customize their Ninox with minimal effort.
Benefits of Ninox CRM
- All sales and customer management processes from offer to payment in one tool
- Short implementation time
- Cost-effective
- Flexible and individually adaptable
Meet Ninox CRM
Are you looking for a CRM system that is specifically tailored to the needs and processes of small and medium-sized companies?
Schedule one now personal demo appointment with us.
Conclusion: With low-code CRM, the future is more flexible and efficient
Low-code CRM platforms are revolutionizing customer management by combining flexibility, efficiency, and adaptability. Companies benefit from quickly deployable, individually configurable solutions that grow with their requirements. Ninox CRM shows how a practical, modular platform optimizes business processes and makes SMEs future-proof. Those who rely on low-code remain agile and competitive — and focus even more on their customers.
