Efficient processes in real estate marketing

An attractive presentation of real estate increases the likelihood of a successful sale. The Wohngesicht company from Hamburg therefore specializes in what is referred to as "home staging". The company handles the complex processes for the planning, project and materials management with Ninox.







Customer profile

Anyone who wants to present or "stage" residential properties as attractively as possible for sale purposes turns to "Wohngesicht Home Staging" in Hamburg. Since 2011, the team led by founder Ina Kohls-Krüger has been furnishing properties for sale as well as show homes and apartments throughout Germany with high-quality furniture, thus significantly enhancing their impact and increasing sales opportunities.


Cumbersome planning and inventory management with Excel

Wohngesicht has its own warehouse with more than 6,000 pieces of furniture and home accessories that are individually assembled for each project. For a long time, the inventory was managed using Excel files, and the associated images were stored in file directories. As the planning is done visually using the images, the availability of the furnishing items concerned had to be checked manually in Excel or even by looking in the warehouse itself, which required a lot of time. Given the ever-increasing number of projects and furnishing items, Ina Kohls-Krüger was therefore looking for an efficient, long-term solution for planning the projects and managing the materials.

The Excel lists were replaced by Ninox in just two days. This has greatly accelerated our processes.

Ina Kohls-Krüger


Holistic low-code solution for all core processes

Together with Ninox's IT.CHANGE partner, Wohngesicht developed its own customized solution for the company based on the low-code platform. The data for the various furnishing items were quickly imported from Excel. The respective images were then successively transferred from the file directories into the Ninox database and assigned to the various items. Based on this, a complete inventory management system with all purchasing, rental and utilization data was created. Convenient search functions make it easy to find suitable pieces of furniture and home accessories. The real estate and project data have also now been captured with Ninox so that the entire process from the initial planning to compiling packing lists can be mapped highly efficiently with the Ninox solution.

Key Features
  • Materials management
  • Inventory management
  • Project management


With Ninox, Wohngesicht has created a lean yet powerful solution that is precisely tailored to the company's individual processes. Furnishing items, photos and real estate properties are now closely linked with one another, enabling a holistic view of each project and significantly reducing the planning effort. It has been made much simpler to calculate costs, and the complete history of each furnishing item with all relevant data can be called up. There is no longer any cumbersome handling of Excel and image files. All data is always up-to-date and stored in the central database, and is available everywhere at any time. Wohngesicht's staff use Ninox on Macbooks, in the warehouse with iPads, and on the road with iPhones. Ninox's flexibility enables add-ons to be provided at any time, ideas for which already exist.

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