Leedia is a performance marketing agency based in Italy. Led by her managing director, Andrea Mascheroni, she advertises with the aim of generating leads for brokers in the trading industry, focusing specifically on people interested in online investments. Their methods include native advertising, email and SMS marketing, and display advertising. The “quest for the stars” must not be thought through to the end. Both figuratively and literally, it is a task that concerns generations. And no matter how much progress you make, there is always the thrill of the beginning.

Data overload required a new system

The marketing industry needs a wide range of CRM and reporting tools to make the most of a client's budget. Advertising requires a lot of data to be collected and analyzed in order to make precise decisions within a limited time frame. Leedia originally relied on Google Sheets to store and manually analyze all data. The company struggled with duplicate and inaccurate information and found it difficult to review and analyze so much data on a regular basis. So Andrea set out to find a more efficient, connected and customizable CRM solution for Leedia.

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10% time savings

After Andrea found Ninox, he decided to test it. He was impressed by Ninox's extensive capabilities, but knew it could be complicated to build the CRM he needed for his business. He then contacted Nioxus and asked them to develop a tailor-made solution that would meet all of Leedia's complex requirements.

With the power of Ninox and Nioxus' expertise, Leedia was able to implement a CRM solution that organized their data and automatically weeded out bad or duplicate leads. With ReportsPlus from Nioxus, the Leedia team was now able to easily visualize their data on a daily basis, without the previous inefficiencies.

Andrea estimates that before switching to Ninox and ReportsPlus by Nioxus, they spent around 10% of their time per week analyzing data.

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Key features

• data management

• Customer care and management

• Preparation of reports

With Ninox, Nioxus and ReportsPlus, Leedia received both a CRM solution and an analytics and business intelligence platform in one, saving the company countless hours and resources. Now, the marketing team can instantly access important and detailed reports to drive advertising tactics, budgets, and overall decision making. You no longer need to waste time analyzing tons of data by hand. Plus, the team can rely on their data because they know it's accurate, relevant, and delivered in a timely manner.

Andrea is convinced that this is invaluable for her company and is looking forward to Leedia's next project with Nioxus, which involves connecting ReportsPlus with other marketing programs they already use.